Major caveat: For the Referrer information to remain intact during such visits, make sure your website has SSL, i.e. It’s a measure of the overall awareness of your website. Such visits will be part of the referral medium. It contains the URL of the page that brought you the traffic. The Referrer information is actually quite useful in this case. It’s fine to let these links not have UTM tracking. They might link to your website as part of a blog post. Other search engines, like Bing, also do the same.Īs your brand awareness increases, there will be several websites writing about you. Google automatically ignores any UTM tracking information when crawling the web. So it’s better not to try to tag your SEO campaigns.īut to be honest, there’s not much you need to do here. UTM parameters override this information. It could tell you what keywords were used to find your website (even though Google itself does not send the keywords anymore). Google Analytics (and other analytics tools) capture some useful information when a visitor comes to your website from organic search. It most likely has event tracking that lets you capture this information. If you want to know what visitors are doing on your website, use the capabilities of your analytics tool. Your analytics report will say that the visitor to your home page came from blog and not from Twitter. You just lost the information that the user came from Twitter. When they are done reading, they want to go to your home page. One of your followers clicks on the link and arrives at Let me tell you an example of why it’s such a bad idea. You should never use UTM parameters for internal links on your website. ![]() In some cases, it’s better to leave them alone. You should not add UTM parameters to all your links. The above two reasons will help us guide when we should use UTM parameters.
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